Data and intelligence
Monitoring activities are carried out nationwide across different distribution channels.
The Monitoring service is the analytical core of Immediando. We collect strategic, constantly updated field data to provide an accurate picture of brand presence and performance across various channels: Mass Market, Pharmacy, Ho.Re.Ca, and Specialized Retail.
Through regular visits and structured methodologies, we monitor:
The goal is to turn every data into a solid foundation for fast, measurable decisions aimed at continuous improvement.
Additional services include:
stores
We operate across all distribution channels, tailoring services to our clients’ requirements. Our widespread presence and full coverage of the Italian territory allow us to intervene in any channel, applying our working methodology and adapting it to the specific needs of each sector.
We continuously monitor the Mass Market channel with fortnightly visits to 1,800 points of sale and quarterly visits to 300 discount stores.
