AREA CLIENTI

About us

Immediando

Who knows, Acts!

Since 1993 we have been helping companies improve their in-store performance.

Our mission is to support business decisions on a daily basis through the acquisition of useful information and actions to increase and enhance product presence in stores. We support companies with care and passion through professional teams, ensuring continuous, timely, and coordinated assistance both in-store and in the management of operations and follow-up. We believe that using advanced and proprietary technologies adds value in terms of flexibility, reliability, and responsiveness- key factors in making a difference when building and managing successful sales strategies.

01.  Commitment
02. Professionalism
03. Method
04. Ethics

have always characterized our work.

Monitoring 
Network:

111

Shared Sales Advisor Network:

101

Sales 
Advisor:

109

Our Story

Immediando was founded in 1993 from a clear and bold idea: using technology to turn data into concrete actions in stores.

At a time when digital was still a novelty, we chose to innovate. With our first software, StoreTools, we changed the way to operate in store: no longer just collecting information, but acting, improving, and making a difference.

Since then, we have grown step by step, with consistency and vision.
We have helped to establish a network of professionals, developed tailored solutions, and faced every challenge with advanced tools and a hands-on approach.

We have turned data into value. Store visits into results. Problems into opportunities.

Today, we rely on a network of professional operators, with international partnerships and more than thirty years of experience.

We are ready to look ahead, with passion and method. Because for us, every action begins with knowledge.

  1. Nasce Immediando

    1993

    Grazie all’iniziativa di 5 imprenditori, nasce Immediando ed il sw Store-Tools.

  2. Rilevazione diretta

    1996

    Dal sw alla rilevazione diretta con una struttura esterna.

  3. Gestione diretta del field

    2000

    Si passa alla gestione diretta del field con maggiore flessibilità e possibilità di attivazione di servizi.

  4. Kick-off del primo progetto

    2005

    Kick-off del primo progetto di Presidio del punto vendita.

  5. Customer Service

    2008

    Il servizio al cliente è sempre più importante: viene fondato il Customer Service.

  6. Cambiamento del management aziendale

    2010

    È l’anno del cambiamento del management aziendale.

  7. Circana

    2014

    Si stipula la Partnership con Circana.

  8. Circana

    2014

    Si stipula la Partnership con Circana.

  9. Internazionalizzazione

    2022

    Internazionalizzazione, Entriamo nel Network europeo SSI.


Immediando is born

Direct detection

Direct field management

Kick-off of the first project

Customer Service

Change in company management

Circana

Internationalisation

Timeline →

  1. Thanks to the initiative of 5 entrepreneurs Immediando and the software Store-Tools are born.
  2. From software to direct data collection with an external structure.
  3. Transition to direct field management, allowing greater flexibility and service activation options.
  4. Kick-off of the first In-Store Execution project.
  5. Customer service becomes increasingly important: Customer Service is established.
  6. Year of corporate management change.
  7. Partnership signed with Circana.
  8. International expansion – We join the European SSI Network

Our Core Values

We bring these values to the market, designing tailored solutions for every project to offer companies services made to measure.
What we believe in, every single day.
icona flessibilità

Flexibility and Consistency

We know how to adapt strategies, resources, and tools to the context, while maintaining consistency among objectives, actions, and evaluation metrics.
icona passione

Strength and Passion

Our strength lies in our widespread, daily, and attentive presence in stores. We work with energy and commitment to best meet the needs of our partners.
icona coerenza

Method and Process

We apply validated processes built on experience, internal training, and quality control. For us, method is not a constraint, but a lever to create value in a measurable way.
icona affidabilità

Commitment and Responsibility

In every activity we guarantee the utmost care, precision, and reliability. We fully assume responsibility for the results we help generate.

Who we are, what we do

With over 30 years of experience, we support brands and companies in building effective and
measurable strategies in the Mass Market, Ho.Re.Ca., Pharmacy, and Specialized Retail sectors.
immagine astratta sui dati

Technology

StoreTools and our proprietary platforms provide interactive dashboards, automated alerts, and  real-time reports. Digital solutions that empower every business decision with speed, traceability, and personalization.
Foto persone felici sul posto di lavoro

Method and Expertise

Every project is built on a clear operational logic: detect, understand, act, measure. Our approach combines experience, ethics, and professional rigor to ensure continuity, reliability, and performance.

Data

Our collection and analysis capability is based on data gathered every single day. We work on assortments, stock, displays, sell-out, and in-store performance with operational precision and constant attention.

Immagine di pc con grafici e dati

People

More than 300 professionals operate daily across the territory, carrying out targeted, measurable interventions aligned with our clients’ needs. A team trained internally, capable of acting with method, vision, and flexibility.

Immagine che rappresenta il metodo di lavoro

Our Professionals

Bringing vision to the field

COMMERCIAL DIRECTOR & PRODUCT MANAGER

Diego Rovetta


After graduating in Quantitative Methods for Social Research and a Master’s degree in Public Relations, he took on the role of GDO Account Manager at a major multinational in the Beverage sector. He remained at the company for 5 years, holding various positions of increasing responsibility, before joining Immediando in 2001. He grew professionally in parallel with Immediando’s development, until, starting in 2010, he assumed the role of Commercial Director.
In the following years, he has been
committed to supporting
Immediando’s continuous growth,
working on the company’s
commercial, organizational, and
structural evolution.

Administrative Director and Project Manager

Marco Consonni


Thanks to his IT training and over thirty years of experience, he has been leading Immediando's Administrative Department and Project Management since its inception. After a career in software development and information systems design, he contributed to the creation of the first
digital platforms for data analysis.
He has taken on increasingly cross-functional roles
increasingly cross-functional roles,
integrating operational and
management skills with a focus on
administration, finance and HR.
Today, he coordinates strategic
and cross-functional projects
combining methodology,
systemic vision and attention
to detail.

Write to Us

logo immediando bianco con sfondo trasparente
Immediando s.r.l.


Via Monza, 31, 
20863 
Concorezzo (MB), 
Italia
Copyright 2025 IMMEDIANDO s.r.l. | P.IVA 03048490969 | C.F. 10942080150 | Privacy Policy | Cookie Policy | by Futuraweb srl
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