Immediando supports companies in understanding their position in every store and distribution channel, transforming the awareness gained from collected information into action, to ensure maximum product visibility and optimize their presence in the market.
Monitoring: analizza la presenza dei prodotti nei punti vendita e lungo l’intera filiera distributiva, offrendo una visione chiara e puntuale.
Agendo: ottimizza le condizioni dei prodotti affinché possano esprimere al meglio il loro potenziale.
Supportando: fornisce alle aziende gli strumenti per raccogliere, organizzare e utilizzare le informazioni, garantendo decisioni rapide ed efficaci.
Acquisizione di informazioni quantitative e qualitative quali la presenza, il prezzo di vendita, le condizioni di presenza come spazio occupato, qualità espositiva, posizionamento nello store
Analyzes product presence in stores and across the entire distribution chain, providing a clear and accurate overview.
Collects and analyzes both quantitative and qualitative data on product presence in stores, including pricing, assortment, shelf space, display quality, and in-store positioning.
Attivare tutte le leve possibile affinchè i prodotti siano, non solo presenti ma anche con la migliore visibilità possibile. Presentare e referenziare i prodotti, risolvere la non disponibilità nello store, incrementare spazio o la visibilità, conquistare spazi extra e aggiuntivi.
Optimizes product conditions to ensure they fully express their potential.
Activates targeted actions to maximize product visibility, ensuring optimal presence, resolving stockouts, and conquering additional display space.
Sviluppare software che permettono di acquisire e analizzare informazioni tattiche e strategiche e di semplificare processi complessi (assortimenti concordati, planogrammi etc).
Provides companies with the tools to collect, organize, and use information, enabling fast and effective decision-making.
Develops advanced software solutions to acquire and analyze both tactical and strategic information, simplifying the management of complex processes such as agreed assortments and planograms.
We continuously monitor the Mass Market channel with fortnightly visits to 1,800 points of sale and quarterly visits to 300 discount stores. We provide precise data on presence, pricing, space, and assortment, enabling both Industry and Distribution to make timely decisions. At the desired frequency and within the defined scope of interest, we operate directly in stores to ensure optimal assortment management.
We collect and analyze data on the presence and coding of corporate assets, products, and communication materials, as well as pricing and visibility. We conduct interviews and behavioral observations (Mystery Shopping) with both customers and staff. Within the Acting module, we handle product presentation, order-taking to expand distribution, the creation of Brand Ambassador networks, and the activation of promotional events and evenings.
We audit shelf presence and pricing, the correct execution of agreed promotional activities, and the compliance of canvasses for pharmaceutical companies and networks, as well as the verification of advertising messages. We enhance product visibility through display reorganization, the setup of floor and counter displays, and the improvement of storefronts and windows. We manage product presentation, appointment scheduling with agents for follow-up actions, and the ongoing management of display spaces.
We operate across all distribution channels, tailoring services to our clients’ requirements:
Professional and qualified office staff
Experienced operational coordinators working directly in the field
Field survey network, shared coverage teams, and dedicated Sales Advisors
Customer assistance to solve issues and ensure effective service
Servizi su misura attivabili rapidamente per rispondere alle diverse esigenze di presidio.
In attività dal 2004, ci occupiamo di Information & Communication Technology (ICT).
Assistenza e consulenza sistemistica sono solo alcuni dei servizi che offriamo, in quanto abbiamo una mission ben precisa: aiutare tutti coloro che si rivolgono a noi a vincere le sfide future, attraverso la tecnologia.
We audit and oversee points of sale to enhance the value of our clients’ products. In a market where visibility and timeliness make the difference, Immediando supports companies in operational execution across the territory, transforming commercial strategies into concrete actions thanks to specialized teams, monitoring tools, and measurable in-store interventions. From data analysis to merchandising, we act as the link between companies and consumers in the most critical phase - the last mile - ensuring efficiency, control, and added value in every project.
We are members of the European SSI network.
We are partners of Circana, ensuring strong international connections.
Our reliability is recognized by banks and financial institutions, thanks to our high credit rating.
